When he released self-titled scent with Jigsaw ESL, he claimed: "I had all the input into the smell.
I chose the smell, I chose the bottle, I chose the packaging, the whole thing." The product proved so popular that the brand decided to commission him two more aftershave products.
Calum's cousin is former East Enders star Samantha Womack, who played Ronnie Mitchell.
He was also on the show, which returned to ITV2 after a 10 year hiatus, a year later - and won that series.
POPULAR television personality Calum Best has racked up the reality TV appearances over the years and is rarely off screen. Calum Best is a TV personality and former party animal who was born on February 6, 1981, in San Jose, California.