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According to research conducted by the Pew Research Center, Instagram was the fastest growing social media network in 2014. Given Instagram’s visual nature and its potential to reach so many customers, it’s an ideal fit for hair salons.

From trendy hairstyles to creative nail art, there are endless marketing possibilities on Instagram.

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For example, mention it in store signage, add the icon and website, put the website address on your business cards and other handouts, and ask fans from other social media sites to follow you on Instagram.

As with other social sites, you should tag other people in your posts to increase exposure.

Whether you have Instagram experience or not, this guide is meant to help hair salons cash in on this popular social site.

Let’s start with what to post on your Instagram account.

Like all social media sites, you want a variety of posts.