The site gathers profile information through entertaining and insightful quizzes and social networking activities, such as instant messaging, blogs, public forums and email.
All this is then incorporated into the matching-up process.
People of all ages can be found, but the overall tone is light and fun.
The site appears to be free to join without any hidden fees.
Atlanta Friend website Friend is a more laid-back, casual online dating service with an area for Atlanta online dating.
It seems to cater mostly to a younger crowd who is mainly looking for relationships, friends and pen pals.
It also offers a high level of search customization; the Mutual Match function, for example, allows you to find people who are looking for someone like you.